1. Your keywords

One keyword per line. Optional search volume after a comma (e.g. colloidal silver, 61357). Volume helps the smart match-type logic but isn't required.

2. Options

Sensible defaults are pre-filled (from how a specialist would set this up). Change only what you need.

Campaign type

Sponsored Products Sponsored Brands Both

Targeting (Sponsored Products)

Manual (keywords) Auto (Amazon targets)

Auto targeting groups

Close match Loose match Substitutes Complements

Match-type assignment (for keywords)

Smart auto-assign All Exact All Phrase All Broad

Smart auto-assign picks Exact / Phrase / Broad per keyword using search volume and word count — the same logic a specialist uses (high-volume short terms get Exact + Phrase; long-tail gets Broad, etc.).

Format broad keywords as broad match modifier (+word +word)

Default bid ($)

Daily budget ($)

Max keywords / ad group

SKU(s) — required for Sponsored Products. Comma-separate for multiple.

Brand name (SB)

Brand Entity ID (SB — required)

Creative ASIN(s) (SB — comma-separate, min 3 for collection ads)

Creative headline (SB)

Find your Brand Entity ID by downloading any existing Sponsored Brands bulk sheet from Seller Central and copying the value in the Brand Entity ID column of a Campaign row. It's different for every account.

Campaign naming pattern — tokens: [AdType] [MatchType] [Brand] [Date] [C]

Leave blank for the default [AdType]-[MatchType]-C[C] → e.g. SP-Exact-C1, SP-Phrase-C2.

3. Your campaign plan

Verify this looks right, then download. The file is ready to upload at Seller Central → Advertising → Campaign Manager → Bulk Operations.

Structure

Keyword assignments

Keyword	Volume	Match type(s)	Campaign

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