+16.78% sales in three weeks, at a steady 6.47% conversion.

A coffee brand with room to run

This coffee brand already converted well, but its ad spend wasn't pulling its weight — efficiency, not conversion, was the ceiling. The job was to tune the account for steady, profitable gains.

Where the profit was leaking

• Ad spend running inefficiently against a good listing
• Some budget lost to irrelevant search terms
• Bids not aligned to the best-converting keywords
• Growth flat despite a strong conversion rate

Tune for efficient, steady growth

1. Negative keyword sculpting

   Cut the irrelevant traffic quietly draining the budget.

2. Bid optimization

   Aligned bids to the keywords converting at the best cost.

3. Conversion monitoring

   Held the strong 6.47% conversion rate steady while volume grew.

Steady, profitable growth

This was a tuning job — smaller percentage gains, but clean and profitable, on an already-healthy listing.

• Sales grew +16.78% over 24 days
• Conversion held steady at 6.47%
• Units increased by 165

Cleaner spend, steady margin

The gains came from cutting waste and tightening bids, not from spending more.

• Irrelevant search terms negated
• Bids aligned to profitable keywords
• Conversion held while volume grew

Why it worked

• A good listing still needs efficient spend behind it
• Negative keywords protect margin quietly but meaningfully
• Steady, profitable growth beats spiky, unprofitable spikes