We cut ad spend 38% — and grew sales anyway. +63.5% year-over-year at 8.5% TACoS.

A Home & Kitchen brand chasing growth without losing profit

This Home & Kitchen brand came to us with a clear but hard goal: keep growing, but stay profitable while doing it. Revenue had plateaued and every attempt to push it further meant more ad spend — with little to show for it on the bottom line.

Where the profit was leaking

• Ad spend climbing month over month while profit stayed flat
• Keyword cannibalization — the same terms bidding against each other across campaigns
• Rankings propped up by inefficient spend instead of organic strength
• Best Deals and promotions not being used to accelerate ranking
• Search Query Performance (SQP) data left untapped for keyword prioritization

Rank first, then defend the margin

1. Leveraged Best Deals to boost rankings

   Ran Best Deals on core products to drive visibility and accelerate ranking growth on top keywords — buying position efficiently instead of paying for it click by click.

2. Prioritized better-performing SQP keywords

   Used Search Query Performance data to identify keywords with higher brand CTR and CVR, then pushed them hard during deal periods to lock in rankings that convert.

3. Reduced cannibalization with spend control

   Once rankings were secured, we tightened budgets to cut unnecessary cannibalization — preserving the new positions while protecting profitability.

Sales grew while spend fell

From July to August, sales climbed even as we pulled ad spend down sharply — the growth came from rankings and efficiency, not budget.

Business Reports · Sales Dashboard — July ordered product sales of $97,419 — up from $67,297 the same month a year earlier (+44.8% YoY), on 5,380 units.

• Total sales grew from $97,419 (July) to $105,961 (August) — +8.8% month over month
• Year-over-year, August was up +63.5% vs the prior August
• TACoS held at just 8.5% through the growth

The same growth on far less spend

The real story is efficiency: we grew the top line while cutting advertising cost by more than a third.

Campaign Manager — July advertising baseline — $14,392 spend at 24.55% ACoS and $57,014 ad sales from 2,935 orders. This is the spend we cut to $8,978 the next month while sales still grew.

• Ad spend cut from $14,392 (July) to $8,978 (August) — a 37.6% reduction
• TACoS held at 8.5% — healthy, sustainable, and profitable
• Sales still grew, proving the rankings were carrying their own weight

Why it worked

• Deals used strategically buy rankings far cheaper than raw ad spend
• SQP data points spend at the keywords that actually convert
• Cutting cannibalization protects both rankings and margin
• Growth and profitability aren't a trade-off when the account is structured right