A stalled supplement brand, up +69% in sales in four weeks.

A supplement brand with traffic but no traction

This supplement brand was spending steadily but stuck — plenty of impressions and clicks, but conversion and sales had flatlined. In a high-CPC category, that combination bleeds money fast.

Where the profit was leaking

• High CPCs eating budget with little conversion to show for it
• Traffic arriving on the listing but not converting into orders
• Spend spread thin across low-intent, non-converting search terms
• Sessions stagnant despite active advertising

Fix conversion, then feed it the right traffic

1. Search-term harvest & sculpt

   Pulled the converting search terms out of the noise, promoted them to their own campaigns, and negated the terms burning budget with no orders.

2. Conversion-first listing work

   Tightened the listing — title, images, and bullets — so the traffic we were paying for actually converted.

3. Intent-based restructure

   Rebuilt campaigns around buyer intent so every dollar chased sessions likely to turn into sales, not just clicks.

Sessions turned into sales

As conversion improved, the same traffic started producing far more revenue — sales rose in step with sessions.

• Sales grew +69.4% across the four weeks
• Conversion rate improved +37.5% as the listing and targeting tightened
• Sessions rose +68.3% as high-intent keywords took over the budget

Better traffic, better margin

The gains came from quality, not more spend — high-intent traffic converts cheaper.

• Conversion gains meant more revenue per click
• Wasted spend on zero-order terms was redirected to converters
• Momentum built as rankings followed the improved sales velocity

Why it worked

• In high-CPC niches, conversion is the cheapest lever you have
• Harvesting converting search terms beats chasing raw volume
• Fixing the listing multiplies the return on every ad dollar