Sessions more than doubled — +114% — and revenue rose $2,436 in 12 days.

A fashion brand fighting for visibility

This fashion brand had a strong product but almost no traffic — impressions were thin and the listing was rarely seen by ready-to-buy shoppers. The first job was visibility.

Where the profit was leaking

• Low impression share and weak visibility on core terms
• Sessions far below the brand's potential
• Under-expanded keyword coverage
• Creative not tested for click-through

Buy visibility, then convert it

1. Keyword expansion

   Widened coverage onto relevant, high-traffic terms the brand wasn't showing up for.

2. Visibility push

   Concentrated budget to win placement on the highest-intent, highest-traffic keywords.

3. Creative testing

   Tested main-image and creative variants to lift click-through on the new impressions.

Visibility translated into sales

As sessions more than doubled, sales followed — the new traffic was the right traffic.

• Sessions rose +114% in twelve days
• Sales grew +90.6% on the new traffic
• Revenue increased by +$2,436

The right visibility, not just more

Expansion was targeted at buyer-intent terms, so the extra traffic actually converted.

• Keyword expansion opened new, relevant demand
• Creative testing lifted click-through on fresh impressions
• Sales scaled with sessions instead of lagging behind

Why it worked

• Visibility is the first constraint for under-exposed brands
• Expansion only works when it's aimed at buyer intent
• Creative testing compounds the value of new traffic