PPC Footwear Brand · 10 days

+51% sales in ten days — a fast, focused turnaround.

A footwear brand with scattered spend, refocused onto its best-converting terms for a quick win.

Amazon PPC ManagementWasted-Spend AuditBid OptimizationKeyword Sculpting
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10-day turnaround
+51%
Sales
+32.2%
Sessions
+76
Units
About the client

A footwear brand with unfocused spend

This footwear brand was advertising actively but without focus — budget scattered across terms of mixed intent. A tight, fast cleanup was all it took to move the numbers.

The problem

Where the profit was leaking

  • Budget scattered across mixed-intent keywords
  • Non-converting terms draining spend
  • Best keywords under-bid and under-funded
  • Sessions and sales below potential
Our approach

A fast, focused cleanup

  1. Wasted-spend audit

    Found and cut the terms burning budget with no return.

  2. Bid optimization

    Raised bids on proven converters and pulled back on the rest.

  3. Keyword sculpting

    Focused the account on the terms driving sessions and sales.

10-day performance

A quick, clean lift

Even in ten days, refocusing the budget produced a clear jump in sales and traffic.

Relative sales — before vs after indexed to 100
050100150200100Before151After
  • Sales rose +51% in ten days
  • Sessions increased +32.2%
  • Units grew by 76
+51%
Sales
+32.2%
Sessions
+76
Units
Efficiency

Focus beats volume

No extra budget — just spend pointed at what converts.

Improvement by metric before → after
Sales+51%
Sessions+32.2%
Units+76
  • Non-converting spend cut immediately
  • Bids concentrated on the best terms
  • Sessions rose alongside sales
The numbers

10 days

+51%
Sales
+32.2%
Sessions
+76
Units

Sales up 51%, sessions up 32.2%, +76 units in 10 days.

Key takeaways

Why it worked

  • Even a short, focused cleanup moves the numbers
  • Cutting waste is the fastest win in most accounts
  • Bid discipline concentrates budget where it converts
Your account next

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