+51% sales in ten days — a fast, focused turnaround.
A footwear brand with scattered spend, refocused onto its best-converting terms for a quick win.
A footwear brand with unfocused spend
This footwear brand was advertising actively but without focus — budget scattered across terms of mixed intent. A tight, fast cleanup was all it took to move the numbers.
Where the profit was leaking
- Budget scattered across mixed-intent keywords
- Non-converting terms draining spend
- Best keywords under-bid and under-funded
- Sessions and sales below potential
A fast, focused cleanup
Wasted-spend audit
Found and cut the terms burning budget with no return.
Bid optimization
Raised bids on proven converters and pulled back on the rest.
Keyword sculpting
Focused the account on the terms driving sessions and sales.
A quick, clean lift
Even in ten days, refocusing the budget produced a clear jump in sales and traffic.
- Sales rose +51% in ten days
- Sessions increased +32.2%
- Units grew by 76
Focus beats volume
No extra budget — just spend pointed at what converts.
- Non-converting spend cut immediately
- Bids concentrated on the best terms
- Sessions rose alongside sales
10 days
Sales up 51%, sessions up 32.2%, +76 units in 10 days.
Why it worked
- Even a short, focused cleanup moves the numbers
- Cutting waste is the fastest win in most accounts
- Bid discipline concentrates budget where it converts
Want numbers like these on your account?
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Onvyro Digital
