Free Tool

Amazon PPC Audit

Upload your Amazon Ads bulk file and get an instant diagnostic of your account — blended KPIs, performance by sponsored type, match type, SKU, placement, bidding strategy, budget utilisation, and search-term waste — plus a ranked list of what to fix first. Everything runs in your browser; your file never leaves your computer.

1. Export your bulk file (Seller Central → Advertising → Bulk Operations, Bulksheets 2.0)

2. Upload it & set thresholds

3. Read your audit + ranked fixes, download the report

1. Your bulk file

An Amazon Ads Bulksheets 2.0 export (.xlsx) with performance data. Choose a date range that includes Spend/Sales when exporting, and keep the SP/SB/SD and Search Term Report sheets.

Drop your .xlsx here or click to choose

Read locally in your browser — nothing is uploaded.

2. Thresholds

Defaults match a standard account. Tighten ACoS for low-margin products, loosen it for luxury/high-AOV.

ACoS good (%) ≤ green

ACoS critical (%) > red

Waste: min clicks

Waste: min spend ($)

Analyze active (enabled) campaigns only — recommended

This free tool covers the high-impact core of a full audit: account KPIs, sponsored-type, campaign state, match type, SKU, placement, bidding, budget, search-term waste, and cannibalisation. Our done-for-you audit adds the deep Sponsored Brands & Display breakdowns — the full 24 sections.

Your audit

This is the diagnosis. We do the cure.

An audit shows the leaks; fixing them — and keeping the account profitable — is what we do for clients.

Get a free profit audit